Here’s the truth. I don’t have any formal education in business development or entrepreneurship. I don’t have an MBA (though that probably would have been helpful!). The reality is, while those things are incredibly valuable, they aren’t the main ingredient for building a business that actually works.

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I’ve made a lot of mistakes along the way. But over the past 10 years, we've figured out strategies and structures that allow things to run smoothly without relying on constant over-effort. There are still hiccups. There are still seasons where things need to be reworked. But overall, these systems hold.

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They’ve allowed me to build a business from a solo counseling practice into a nearly 7-figure certified B Corp in five years, while prioritizing sustainability, work culture and employee mental health. At the same time, I've launched and run a nonprofit that has grown to over $500,000 in annual income, all while balancing life as a parent of young children and maintaining some version of sleep and movement that feels realistic.

 

This isn’t about doing things perfectly. It’s about building systems that align with your values and can support a full, real life.